E-Business

E-business is the use of Internet technology to facilitate doing business.

These booklets are designed to provide small and medium sized businesses with information on a variety of advanced e‑business topics. They complement the introductory handbook How You Can Profit from E‑Business.

The following documents are in Adobe Acrobat format (PDF). If you do not have a Adobe Acrobat reader installed to your computer, you may download a copy from the Adobe website.

E-Commerce: Purchasing and Selling Online
Includes tips and strategies for attracting, serving and keeping your online customers.

Social Media Marketing
Focuses on using social media (Web 2.0) techniques to promote your business online.

Successful Online Display Advertising
Discusses techniques to advertise your business over the Internet.

E-Exporting
Examines how to use the Internet to sell your products and services to customers in other countries.

Open-Source Software
Reviews the benefits and limitations of the open source approach, and includes a reference list of some of the most commonly used free software.

Integrating Back Office Systems with E-Commerce
Explains how to integrate existing back office systems with
e-commerce solutions such as on-line ordering and on-line selling.

Increasing Traffic to Your Website Through Search Engine Optimization (SEO) Techniques
Examines techniques to increase the volume of traffic to your website from potential customers using search engines.

How Small Businesses Can Use Voice over Internet Protocol (VoIP) - Internet Technology for Voice Communications
Discusses how VoIP communication works, describes various VoIP options available, and their benefits for SMEs.

Customer Relationship Management
Helps entrepreneurs understand the basics of customer relationship management (CRM) and how the Internet can assist with the implementation of CRM in their businesses.

Internet Auctions and Virtual Malls
Explains how businesses can sell or buy online through means such as virtual malls, Internet auctions or e‑mall services where many sites are listed together.