The Vintners Quality Alliance Wine Support Program is a five year program (2010-14) that is intended to support the continued growth and development of wineries in Ontario. The program encourages wineries to undertake new or expanded activities to grow their Vintners Quality Alliance business and be more competitive in the wine and grape industry.

Press Release and Backgrounder

 

Program Eligibility

Program eligibility is limited to Ontario wineries selling Vintners Quality Alliance table wines through the Liquor Control Board of Ontario.  Grant payments will be based on Liquor Control Board of Ontario Vintners Quality Alliance table wine sales data for the previous fiscal year which begins April 1st and ends March 31st.  Grant funds must be used for business development purposes only, such as product and sales growth, capital investment and marketing.  Eligible expenses include the purchase of production equipment / new technology; marketing and promotional expenditures consistent with Alcohol and Gaming Commission of Ontario Liquor Advertising Guidelines; and the development of growth strategies (e.g., tourism opportunities).

 

How to Apply

The Ministry of Economic Development, Trade and Employment will be sending applications to wineries that are eligible for 2012 program funding in June 2012. 

Completed applications can be mailed or faxed to:

Vintners Quality Alliance Wine Support Program
SME Programs and Outreach Branch
Ministry of Economic Development, Trade and Employment
7th floor, Suite 700, 375 University Avenue,
Toronto, ON   M5G 2J5     
Fax Number:  416-325-3732

OR a completed and signed application form in PDF format can be sent to: vqaprogram@ontario.ca.

Applications for the 2012 Vintners Quality Alliance Wine Support Program will be accepted by the Ministry of Economic Development, Trade and Employmentuntil July 6, 2012 at 5:00 PM.  It is expected that the 2012 grant payments will be made to eligible wineries by the end of summer 2012.  

Application Forms and the Program Guidelines can be downloaded here.

Questions?

Click here for commonly asked questions and answers.  If you have any other questions, please contact us.

Contact Us

Vintners Quality Alliance Wine Support Program
SME Programs & Outreach Branch
Ministry of Economic Development, Trade and Employment
375 University Avenue, Suite 700
Toronto, ON  M5G 2J5
Telephone Number:  416-327-3975
Fax Number:  416-325-3732
E-mail: vqaprogram@ontario.ca