Regulation - LGIC

College of Massage Therapists of Ontario

Regulation Number(s):
O.Reg 544/94
Instrument Type:
Regulation - LGIC
Bill or Act:
Massage Therapy Act, 1991
Summary of Decision:
The above mentioned regulation was filed on January 25, 2013. The regulation was filed as O. Reg. 30/13. The regulation was published on e-laws on January 29, 2013 and will be published in the Ontario Gazette on February 9, 2013.
Further Information:
Proposal Number:
Posting Date:
March 18, 2011
Summary of Proposal:
College Introduction

Under the Regulated Health Professions Act, 1991 (RHPA) and the Massage Therapy Act, 1991, the College of Massage Therapists of Ontario (CMTO) is responsible for governing the self-regulating profession of massage therapy in Ontario.

Under these Acts, the CMTO may make regulations on a variety of subject matter, including advertising subject to the prior review of the Minister of Health and Long-Term Care and the approval of the Lieutenant Governor in Council.

Summary of Regulation

The CMTO made amendments to its advertising regulation that includes:
- permitting members of the profession to advertise that they have additional training or that their practice is restricted to particular areas, such as sports massage;
- prohibiting the use of testimonials and endorsements;
- clarifying that advertising cannot include anything that is deceptive and that any factual information included in an advertisement must be verifiable;
- putting limits on how members solicit business from potential clients and ensure that population groups are not pressured into seeking unnecessary services or products;
- providing a definition of advertising to help address changes in the practice environment that have occurred since 1994.

Contact Address:
Contact: Professional Conduct
Phone: 416-489-2626
Toll Free: 1-800-465-1933
Fax: 416-489-2625
Address: 1867 Yonge St. Suite 810, Toronto, ON M4S 1Y5

Effective Date:
January 25, 2013